Fitting the future: How Breuninger boosted sales with its "be your own model" AI

Breuninger built a virtual try-on AI experience with Google Cloud enabling customers to see high-end fashion on their bodies through selfies, achieving higher conversion rates and customer satisfaction.

• •Three-level adoption: catalog enrichment, body type selection, and personalized selfie-based virtual try-on
• •Flutter platform restructuring with image preprocessing enabled three-month launch timeline
• •A/B testing showed VTO users converted at higher rates with stronger contribution margins
• •Customers valued image quality and personalized experience for building purchase confidence

This summary was automatically generated by AI based on the original article and may not be fully accurate.