Meta to Use Off-Site Business Data for Feed and AI Personalization

Meta is expanding the use of off-site business data to personalize user feeds and AI chatbot responses, not just targeted ads.

• •Meta collects no new data; it's expanding existing information already used for ad targeting to other personalization purposes
• •Users can control data usage through the 'Activity from other businesses' setting to decide how information is used
• •Example: if you purchase a tent online, you'll see more camping-related Reels in your feed
• •If users disable the setting, content will be based only on on-platform activity like likes and posts
• •The change will roll out in the U.S. and countries including UK, Brazil, Thailand, South Africa, Turkey, South Korea, Ecuador, Nigeria, and Kenya starting next month