How KIKO Milano scales for Black Friday

KIKO Milano migrated from AWS to Vercel, eliminating manual Black Friday infrastructure preparation and enabling automatic scaling during traffic spikes.

• •Removed 2-3 weeks of manual AWS EC2 infrastructure scaling that occurred before peak traffic events
• •Reduced app build time by 75%, from ~20 minutes to under 4 minutes, enabling multiple daily deployments
• •Automatic scaling handles traffic spikes independently across static delivery, cached pages, and dynamic compute without pre-tuning servers
• •On-demand environment provisioning replaced fixed shared environments, removing dev/test/prod workflow bottlenecks
• •Team saves approximately one day per week in operational overhead, redirecting focus to ecommerce experience improvements