Human Native is joining Cloudflare

Cloudflare has acquired Human Native, a UK-based AI data marketplace that transforms multimedia content into licensed, structured training data.

• •Human Native's technology converts unstructured content into structured, licensable assets rather than scraped data
• •A UK video AI company discarded existing training data after achieving superior results with Human Native's fully licensed content
• •Cloudflare is addressing skyrocketing crawl-to-referral ratios (tens of thousands of AI crawls per real human visitor) with tools like AI Crawl Control and Pay Per Crawl
• •The AI Index initiative enables a pub/sub model where websites expose structured updates and AI developers subscribe in real time, replacing blind crawling
• •Cloudflare and Coinbase co-founded the x402 Foundation to enable machine-to-machine payment protocols for automated content transactions