Building the agentic future: A spotlight on Google Cloud’s media & entertainment partner ecosystem

Google Cloud showcases how production-grade AI and agentic platforms are transforming media and entertainment workflows through its partner ecosystem. - Avid integrates multimodal AI search into Media Composer, enabling editors to find frames using natural language and reducing logging from hours to seconds. - Backlight's Iconik platform automatically generates searchable metadata using Video Intelligence API, achieving 50% shorter production cycles and 60% storage savings. - Generative media models enable content discovery transformation, with partners like VionLabs using AI to analyze and index libraries for sentiment-driven recommendations. - Streaming platforms like Bitmovin combine real-time observability with AI-driven insights to optimize engagement and monetization across multiple devices. - Google Cloud partners provide end-to-end infrastructure from production tools to reliable delivery, supporting VOD to 24/7 live broadcasts at global scale.

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