New In-App Purchase and subscription data now available in Analytics | Endigest
Apple
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Apple's App Store Connect Analytics receives its biggest update since launch, introducing monetization data, cohort analysis, and peer benchmarks.
- •Over 100 new metrics added, including In-App Purchase and subscription performance data and offer analytics.
- •New cohort capabilities allow analysis of user behavior by download date, download source, or offer start date to track group performance over time.
- •Two new peer group benchmarks introduced: download-to-paid conversion rate and proceeds per download, using differential privacy techniques.
- •Two new subscription reports are exportable via the Analytics Reports API for offline analysis and integration into external data systems.
- •Up to seven filters can be applied simultaneously to drill down into selected metrics for deeper insights.
This summary was automatically generated by AI based on the original article and may not be fully accurate.
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