Grab built 'Scenarios' in their CDP to enable real-time personalization beyond daily batch updates.
- •Triggered by Scribe events and geo-fencing, enriched with historical CDP attributes and pre-trained ML predictions.
- •Flink processes events, queries StarRocks for historical context, and outputs results to Kafka/DynamoDB within 15 seconds.
- •Self-serve GUI lets marketers configure event triggers, geo-fencing, and predictive models without engineering resources.
- •12+ live implementations; Grab Unlimited case study showed 3%+ subscription conversion uplift.
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