Top Five Sales Challenges Costing MSPs Cybersecurity Revenue

The article identifies five go-to-market challenges preventing MSP cybersecurity revenue growth.

• •77% of MSPs struggle translating technical findings into business outcomes that create client urgency
• •Buying committees average 8+ stakeholders requiring customized discovery for each business persona
• •66% of SMBs cite cost as the top barrier; overcome with ROI quantification and objective scoring frameworks
• •56% of managed security agreements are compliance-driven, creating hard conversion deadlines
• •Expanding existing accounts through CISO Intelligence dashboards and advisory relationships drives recurring revenue

This summary was automatically generated by AI based on the original article and may not be fully accurate.