Testing the impact of Adaptive Pricing across 1.5M subscription checkout sessions

Stripe's Adaptive Pricing for subscriptions automatically presents prices in a customer's local currency, and a study of 1.5M checkout sessions shows significant performance gains.

• •Analyzed 1.5 million subscription checkout sessions using a 1% randomized holdback group to measure impact
• •Adaptive Pricing increased conversion rate by 4.7% and authorization rate by 1.9% at signup on average
• •Subscription lifetime value (LTV) per session increased by 5.4% on average, with some businesses seeing 30%+ gains
• •Runway saw a 14% increase in LTV per session and 17.7% more LTV per subscription using Adaptive Pricing
• •A stability buffer keeps renewal amounts consistent across billing cycles despite exchange rate fluctuations