The three biggest agentic commerce trends from NRF 2026

This article covers the three major agentic commerce trends observed at NRF 2026, highlighting rapid maturation of AI-driven retail strategies.

• •Nearly 75% of NRF attendees were implementing or planning agentic commerce, with brands like URBN, Etsy, Coach, and Revolve already onboarded to Stripe's Agentic Commerce Suite.
• •Microsoft announced Copilot Checkout powered by Stripe, enabling purchases from retailers like Urban Outfitters without leaving the chat; Google introduced its Universal Commerce Protocol (UCP), which Stripe's suite will support automatically.
• •Retailers are building agent-ready product catalogs incrementally—URBN focused first on high-impact categories like dresses and denim rather than overhauling its entire SKU catalog.
• •Retailers are launching first-party AI shopping experiences (e.g., Home Depot's Magic Apron, Ralph Lauren's Ask Ralph) alongside third-party agent integrations to maintain brand loyalty and personalization.