Securely send first-party conversion signals with Snapchat Conversions API on Databricks Marketplace

Snapchat Conversions API is now available on Databricks Marketplace, enabling teams to activate first-party conversion signals directly from their Lakehouse without middleware.

• •Pre-built notebook connects governed gold-layer tables to Snapchat's optimization engine
• •Data remains governed through Unity Catalog with preserved security, lineage, and access controls
• •Supports server-side event batching with deduplication to prevent double-counting with Snap Pixel
• •Improves Event Match Quality; brands saw 26% higher ROAS and 49% lower CPI by improving EQS scores
• •Enables real-time custom audiences and Lookalikes built from first-party Lakehouse data

This summary was automatically generated by AI based on the original article and may not be fully accurate.