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This article explores how product managers at ServiceNow, Ticketmaster, and Affirm use Figma Make to prototype ideas faster and build team conviction before engineering begins.
•ServiceNow PM Ram Devanathan redesigned a complex configuration page by creating an interactive prototype in Figma Make, replacing abstract verbal explanations with a tangible UX direction.
•Ticketmaster PM Brian Muehlenkamp prototyped an AI assistant ("The Wizard") embedded in an internal dashboard, validating side-panel layout with power users before engineering handoff.
•Affirm's team used Figma Make to prototype checkout badge variations in hours instead of the previous six-week design-to-feedback cycle.
•Figma Make templates with built-in design systems reduce early-stage designer dependency, giving PMs a consistent starting point for iteration.
•Affirm reports the tool has significantly expanded the number of ideas teams can explore simultaneously at high fidelity.
This summary was automatically generated by AI based on the original article and may not be fully accurate.
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