Prototypes are the new PRDs

Figma's PM team shares how interactive prototypes built with Figma Make are replacing traditional PRDs across exploration, validation, and decision-making stages.

• •PMs use Figma Make to clarify ill-defined problem spaces by prompting rough flows before aligning with engineering and design
• •Make kits connect to real design system libraries so prototypes reflect actual product components rather than generic mockups
• •Prototypes speed up user research: one PM built a functional ChatGPT-in-Slides flow in one day for five user interviews
• •Supabase integration adds real backend functionality (login, forms, persistent data) to prototypes for more realistic user testing
• •Working prototypes resolve ambiguous product behavior debates (e.g., scrolling speed and timing) faster than written descriptions