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Marketing Articles

6 articles

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Databricks logoDatabricks
01 min read
Security•2026-05-19

Why AI Security Infrastructure is Now a CMO Priority

This article explains why AI-powered security infrastructure has become a priority for CMOs and enterprise leaders.

Cybersecurity
Solutions
Industries
Marketing
Best Practices
Security
Databricks logoDatabricks
11 min read
Architecture•2026-04-30

The marketing activation gap has a fix: Databricks and Stitch partner to turn data infrastructure into marketing performance

Databricks and Stitch partnership bridges the gap between data infrastructure and marketing execution, enabling real-time campaigns and AI-driven marketing operations.

Partners
Marketing
Databricks logoDatabricks
21 min read
Data Engineering•2026-04-28

Securely send first-party conversion signals with Snapchat Conversions API on Databricks Marketplace

Snapchat Conversions API is now available on Databricks Marketplace, enabling teams to activate first-party conversion signals directly from their Lakehouse without middleware.

Marketing
Databricks logoDatabricks
21 min read
AI•2026-04-21

Real-Time Decisioning for AI Agents: Why you Need a Customer Context Layer First

This post discusses why AI agents require a customer context layer to make real-time decisions in a composable, data-centric marketing technology architecture.

Industries
Marketing
Databricks logoDatabricks
51 min read
Data Engineering•2026-04-20

Bridging Data Science and Marketing: Databricks Unveils Delta Sharing Integration for Adobe Experience Platform and Agentic Marketing Workflows

Databricks and Adobe announce a strategic partnership enabling direct, zero-copy data access and AI-driven marketing workflows through Delta Sharing integration and Genie MCP.

Announcements
Product
Marketing
Databricks logoDatabricks
11 min read
Product•2025-05-14

Unlocking Next-Gen Customer Experiences with Data Intelligence for Marketing

Databricks announced the launch of Data Intelligence for Marketing, combining their Data Intelligence Platform with integrations to leading marketing solution providers for real-time customer and campaign data unification.

Marketing
Company
News