Marketing Articles

Databricks and Stitch partnership bridges the gap between data infrastructure and marketing execution, enabling real-time campaigns and AI-driven marketing operations.

Partners

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Databricks

21 min read

Data Engineering•2026-04-28

Securely send first-party conversion signals with Snapchat Conversions API on Databricks Marketplace

Snapchat Conversions API is now available on Databricks Marketplace, enabling teams to activate first-party conversion signals directly from their Lakehouse without middleware.

Real-Time Decisioning for AI Agents: Why you Need a Customer Context Layer First

This post discusses why AI agents require a customer context layer to make real-time decisions in a composable, data-centric marketing technology architecture.

Data Engineering•2026-04-20

Bridging Data Science and Marketing: Databricks Unveils Delta Sharing Integration for Adobe Experience Platform and Agentic Marketing Workflows

Databricks and Adobe announce a strategic partnership enabling direct, zero-copy data access and AI-driven marketing workflows through Delta Sharing integration and Genie MCP.

Unlocking Next-Gen Customer Experiences with Data Intelligence for Marketing

Databricks announced the launch of Data Intelligence for Marketing, combining their Data Intelligence Platform with integrations to leading marketing solution providers for real-time customer and campaign data unification.

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