WPP reduced humanoid robot training time from 10 hours to under 1 hour by using Google Cloud's G4 VM instance powered by NVIDIA RTX PRO 6000 Blackwell.

AI & Machine Learning

Media & Entertainment

Customers

Infrastructure

Google Cloud

45 min read

AI•2026-04-16

Building the agentic future: A spotlight on Google Cloud’s media & entertainment partner ecosystem

Google Cloud showcases how production-grade AI and agentic platforms are transforming media and entertainment workflows through its partner ecosystem.

AI & Machine Learning

Customers

Partners

Application Modernization

Infrastructure Modernization

Media & Entertainment

Google Cloud

19 min read

AI•2026-04-15

Cool stuff Google Cloud customers built, April edition: BMW big on SLMs, MLB’s Scout Insights AI, personalized resort experiences

This article showcases how leading companies are leveraging Google Cloud AI technologies to solve industry-specific challenges.

Partners

AI & Machine Learning

Data Analytics

Application Modernization

Infrastructure Modernization

Customers

Google Cloud

44 min read

Machine Learning•2026-04-10

Behind the Analysis with Google Cloud and Team USA: Architecting AI infrastructure for U.S. Winter Olympians

Team USA built an AI pose estimation system with Google Cloud for Winter Olympics athlete analysis.

AI & Machine Learning

Customers

Media & Entertainment

Google Cloud

17 min read

AI•2026-04-10

How SAP Concur automates expense reporting with agentic AI

SAP Concur upgraded ExpenseIt with agentic AI powered by Google Gemini to move beyond text recognition to intelligent reasoning for expense automation.

Financial Services

Customers

SAP on Google Cloud

AI & Machine Learning

Databricks

01 min read

Data Engineering•2026-04-09

How Zalando built a unified data foundation for AI and analytics on Databricks

Zalando shares how they built a unified data foundation using the Databricks platform to address governance and metric consistency challenges at scale.

Under one roof: Rightmove reinvents property search with unified data

Rightmove describes how it migrated from on-premises databases to Google Cloud to build a unified data and AI platform called 'the data hive.'

AI & Machine Learning

Data Engineering•2026-04-07

How MakeMyTrip Achieved Millisecond Personalization at Scale with Databricks

MakeMyTrip, India's largest online travel agency, achieved millisecond-level personalization latency using Databricks' Real-Time Mode (RTM) in Apache Spark Structured Streaming.

Data Engineering•2026-04-06

How a leading consumer insight brand uses Dataproc to hyper-personalise faster

RVU shares how they use Google Cloud Dataproc and Serverless Apache Spark to power hyper-personalization across their consumer brands (Confused.com, Uswitch, Money.co.uk, etc.).

Data Analytics

Application Modernization

Data Engineering•2026-04-02

How Honeylove boosts product quality and service efficiency with BigQuery

Honeylove, a fashion-tech company, shares how they use Google BigQuery and Gemini to unify data, automate insights, and improve product quality and service efficiency.

AI & Machine Learning

Real-world success with Spanner’s fully interoperable multi-model database

This post explores real-world customer success stories using Google Cloud Spanner's multi-model database capabilities across four use cases.

Architecture•2026-03-30

How ID.me Scaled to 145M Users While Reducing Operational Risk

ID.me describes how they migrated their identity platform to Google Cloud to support 160 million members and 40,000 users per minute.

Easy as a green run: How Vail Resorts built an AI assistant to automate personalized recommendations

Vail Resorts built My Epic Assistant, a multi-agent AI system using Google Gemini to deliver personalized ski resort recommendations at scale.

Customers

Retail

AI & Machine Learning

Google Cloud

55 min read

AI•2026-03-26

How FM Logistic tackled the traveling salesman problem at warehouse scale with AlphaEvolve

FM Logistic used Google Cloud's AlphaEvolve to optimize warehouse routing by evolving a better traveling salesman algorithm, achieving a 10.4% efficiency gain over an already-optimized baseline.

Retail

Customers

Data Analytics

Google Cloud in Europe

AI & Machine Learning

Google Cloud

84 min read

Architecture•2026-03-26

Manhattan Associates powers over a billion daily API calls with Google Cloud databases

Manhattan Associates migrated its supply chain SaaS from Oracle/DB2 to Google Cloud databases, now handling 1B+ API calls per day.

Data Engineering•2026-03-25

Fizz accelerates ecommerce analytics with Databricks SQL

Fizz.hu, a fast-growing Hungarian ecommerce marketplace, migrated from Microsoft SQL Server to Databricks SQL lakehouse architecture in just three months.

Customers

Databricks

121 min read

Data Engineering•2026-03-25

Building an A/B testing analysis framework for mobile gaming on Databricks

This article describes how HARDlight built a Databricks-native A/B testing analysis framework to automate and standardize mobile game experimentation at scale.

Building the future of security with NAB with Lakewatch

Databricks introduces Lakewatch, an Open Security Lakehouse, built in partnership with National Australia Bank (NAB) to address modern AI-era cyber threats at enterprise scale.

Data Engineering•2026-03-19

Announcing General Availability of Real-Time Mode for Apache Spark Structured Streaming on Databricks

Databricks announces General Availability of Real-Time Mode (RTM) for Apache Spark Structured Streaming, enabling millisecond-level latency without leaving the Spark ecosystem.

Data Engineering•2026-03-05

Turning Insight Into Impact with Databricks and Global Orphan Project

This post describes how Databricks partnered with Global Orphan Project through its Databricks for Good initiative to modernize the nonprofit's data infrastructure and enable AI-driven outreach.

Company

Customers